Curry Smugglers are among us

Our Story - Curry Smugglers Desi Snacks

We’re Steve and Ruby—co-founders of Curry Smugglers and first-generation British Asians. We’re here to bring a fresh, bold, and unapologetically spicy vibe to your Desi snacking experience! 

 Our snacks are big on flavour, bold in attitude and packed in the most unexpected way—beer cans! Yep, we’ve ditched the boring bags because we believe great taste deserves great packaging.

Inspired by the street food culture of South Asia and the energy of modern Britain. Welcome to the Curry Smugglers family. Let’s shake up the snacking game!

For years, South Asian snacks have been stuck in a cycle of the same old, same old—boring bags stacked on supermarket shelves. We’re here to shake things up, inject excitement into a category craving something fresh, and create a brand with attitude.

The result? A range of traditional addictive, flavour-packed Desi snacks, packed in beer cans, that bring the street food magic of South Asia straight to your hands.

It's Desi, It's Craft!

Curry Smugglers is your passport to the tantalising world of Indian (Desi) snacks. We take inspiration from the diverse culinary traditions of India, infusing that with our second love which is craft beer and the irresistibly delicious beers that our awesome passionate brewers now brew.

We love our craft beer scene, it's great! We’ve always said Bombay Mix is the ultimate pub snack, and we know you agree.

Made with love and good vibes!

Our name not only pays homage to our fun family holidays or the old spice trade, but also celebrates our culinary heritage that has captivated food lovers around the globe. We, though, didn’t source our ingredients from that far, all locally sourced, meticulously seasoned, and lovingly packed to deliver a harmonious explosion of flavours in every bite.

Our commitment to quality and our traditions set us apart. We're here to add a touch of spice and excitement to your snacking (or drinking) experience!