Are you a Curry Smuggler?

Our name pays homage to our fun-packed holidays in India and being inspired by the diverse culinary traditions across the country.

Sharing with you our experiences the explosion of herbs and spices, transporting your taste buds to the buzzing aromatic spice bazaars of Mumbai and old Delhi.

So, if you're a seasoned snack enthusiast seeking a thrilling taste experience, join us the Curry Smugglers on a flavour-filled journey into the enchanting world of desi snacking.


Enjoy yours with pint of West Coast IPA or with cuppa Chai! Handmade in small batches and packed full of flavour, the proof is in every can!

Have you got your hands on a can yet?

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Our Snacks

CRAFT - VEGAN - INDULGENT

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Why We’re Called the Curry Smugglers It all started with a trip back from India and we’d gone a little overboard (as you do) bringing back freshly ground spices: turmeric that glowed golden, chilli powder with a serious punch, and secret blends hand-mixed by our aunties. To us, it was just a bit of taste and tradition for our own kitchen. But when we landed at Heathrow, we were stopped by a customs officer for a random search. He opened our bags, caught a whiff, and grinned: “What’s all this then—curry smuggling?” We all burst out laughing. He let us through with a wink, and that cheeky moment became legend. We told the story over and over again—to friends, family, anyone who’d listen. And every time, someone would say: “That would be a brilliant name for a business one day.” Turns out, they were right. That moment captured so much of what we’re about: flavour, fun, a little mischief—and a deep love for the kind of snacks and spices that remind us of home. So when it came time to start our own brand, the name was already written for us. And now here we are—Curry Smugglers Snacks, proudly packing the boldest, most nostalgic Indian snacks into beer cans (yes, beer cans!) and sharing them across the UK. We are now on our final push on Crowdcube, raising investment to take our story—and our snacks—even further. If you believe in flavour, fun, and the power of good food to bring people together, we’d love your support. Please invest, share, and help us get over the line. The smugglers need you. 💛 With gratitude and spice, Ruby & Steve Co-founders, Curry Smugglers Snacks
We’re now live on DELLI! 🎉 The smugglers have landed on @delli.market — a brilliant platform championing indie food makers like us. We’re Ruby & Steve, two first-gen British Asians on a mission to bring bold South Asian flavours to snack time. Packed in beer cans. Made for modern snackers. Now you can find our Bombay Mix, Chakli & Pakora on DELLI — a marketplace that celebrates real food, real people, and really good taste. Tap the link in bio to order direct from us via DELLI. Let’s get snacking, the smugglers’ way. #CurrySmugglers #DELLImarket #IndieSnacks #SpiceUpYourSnackGame #SouthAsianFlavours #BritishAsianFounders #SnackRevolution
Big News: We’re Now @rake_bar , London’s Craft Beer Mecca We’re excited to announce that Curry Smugglers Snacks are now stocked at The Rake, one of the UK’s most influential and respected craft beer venues — located beside London’s iconic Borough Market. The Rake isn’t just a pub — it’s a craft beer landmark. It was one of the first pub in London to champion independent breweries. With a constantly rotating tap list, a legendary bottled beer fridge, and a loyal crowd of beer enthusiasts, it’s a mecca for flavour — and exactly the kind of place where our snacks belong. This is another great step forward as we continue building a brand that stands out — both in flavour and in format. From Selfridges to DROPS Margate, and now The Rake, our retail journey continues to grow. But we still need your support. We’ve made progress, but we’re not over the line yet. If you believe in what we’re creating, there’s still time to invest and be part of this journey. 💛 Ruby & Steve #OwnTheSnackRevolution #Crowdfunding #DesiSnacks #CraftBeer #PremiumRetail
𝐉𝐨𝐢𝐧 𝐮𝐬 𝐢𝐧 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐟𝐥𝐚𝐯𝐨𝐮𝐫. We’re currently raising on @Crowdcube, giving you the opportunity to own a stake in our future. There’s 𝐧𝐨𝐭 𝐥𝐨𝐧𝐠 𝐥𝐞𝐟𝐭. You can invest from just £10. Your support will help us scale production, grow our team, and get 𝐦𝐨𝐫𝐞 𝐝𝐞𝐬𝐢 𝐬𝐧𝐚𝐜𝐤 𝐜𝐚𝐧𝐬 𝐢𝐧 𝐦𝐨𝐫𝐞 𝐡𝐚𝐧𝐝𝐬 Our snacks aren’t just bold in flavour — they’re packed in our signature beer-style cans, designed to stand out, spark curiosity, and proudly celebrate modern Desi culture. As an investor, you won’t just own a stake in our business and future success — you’ll also unlock upfront rewards, from exclusive discounts and tasty snacks to merch like tees and more. It’s our way of saying thank you for believing in us. So if you’d like to join us, don’t wait. And if you have any questions, just drop me a DM — always happy to jump on a call. 𝐋𝐞𝐭’𝐬 𝐛𝐮𝐢𝐥𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 🙏 LInk in bio #Crowdfunding #InvestInStartups #StartupInvestment #desisnacks #BritishAsianBusiness #SouthAsianEntrepreneurs #desisnacks #BritishAsianBusiness #SouthAsianEntrepreneurs
No more bland, boring Desi snacks on supermarket shelves. 🚫🍘 We’re Curry Smugglers — a husband-and-wife duo on a mission to smash stereotypes and shake up the snack game. Our Desi snacks, packed in bold beer cans, are already turning heads… and this is just the beginning. 💥 If you’ve already backed us — from the bottom of our hearts, thank you. You’re not just an investor; you’re part of a movement. You’re helping rewrite what Desi representation on supermarket shelves looks like. 🙌 If you haven’t yet — there’s still time to join us. We’re crowdfunding to go bigger: more shelves, more flavours, more rebellion in every crunch. 🔥 This isn’t just about snacks. It’s about culture, identity, and proving that bold, unapologetic ideas can win. Join the uprising. Own a piece of the rebellion. 👉 Link in bio. ⚠️ Capital at risk. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment.
“What Does Desi Mean?” — Great Question! We’ve had a few people ask… “What does Desi mean?” Love that question. 💡 Desi (pronounced day-see) is a word we use in South Asian communities to describe our own — our culture, our people, our food, our vibes. Whether you’re from India, Pakistan, Bangladesh, or Sri Lanka — if it’s Desi, it’s home. For us, Desi snacks mean the stuff we grew up eating — the crunchy, spicy, iconic snacks that have been passed around family gatherings for generations. But let’s be honest… the way they’re usually sold in the UK? A bit sad. Plastic bags. Dusty shelves. No personality. That’s why we started Curry Smugglers Snacks. Desi snacks — but done differently. Packed in bold beer-style cans, built for modern retail, gifting, and standing out. Right now, we’re raising to scale up — moving from tiny hand-packed batches to our own canning line, a proper production space, and a crew to help us grow. 💛 Back us. Share us. Join us. Help us create something awesome — a British Asian brand that puts Desi snacks where they belong: front and centre. Any questions? Drop them below — always happy to chat snacks, business, or the opportunity. 🙌🏽 — Steve & Ruby Curry Smugglers Snacks
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